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04 · Moment of decision

ChatGPT Ads
Make your brand visible inside AI conversations

Be visible inside the conversation when people ask AI what to buy.

Funnel role

Moment of decision

OpenAI · Sponsored placements in conversations

Ad formats inside OpenAI’s ChatGPT are a new way to reach people at the moment of research and decision. The channel is still early—which is exactly why the opportunity is big. With topic-based targeting, context-aware ad copy and conversion measurement, I add ChatGPT ads to your performance mix. Availability and formats vary by market, so we review current eligibility together for each project.

What’s included

ChatGPT Ads — What’s included

01

Eligibility & market review

An up-to-date review of account access, target market and category eligibility.

02

Topic & intent mapping

Mapping the questions your audience asks ChatGPT and the moments they decide.

03

Context-aware copy

Helpful, trustworthy ad messages that fit the flow of the conversation.

04

Landing page fit

Fast, focused landing pages built for visitors arriving from AI.

05

Measurement & attribution

UTM structure, GA4 channel groups and conversion tracking to show the channel’s true contribution.

06

Integration with GEO

Planning paid visibility together with organic AI visibility.

Metrics we track

  • CTR
  • CPC
  • Conversion rate
  • New users
  • Attributed revenue
  • Branded search

FAQ

ChatGPT Ads — Frequently asked questions

If your question isn’t answered here, just ask.

Contact
Are ChatGPT ads available in Türkiye?

OpenAI is rolling out its ad products market by market. I check current availability before we start; where access is not yet open, we reach the same audience through GEO and other channels.

How are ChatGPT ads different from GEO?

ChatGPT ads are paid placements labelled as sponsored. GEO is the optimisation work that gets your brand cited and recommended organically in AI answers.

Which businesses is it right for?

Products and services that people research and compare—software, education, travel, healthcare, finance and durable goods—benefit most.

Free audit

How much of your budget is actually working?

Let me review your ad accounts, website and AI visibility for free. You’ll get concrete findings and a prioritised action list.

  • Ad account & tracking audit
  • SEO & AI visibility check
  • A prioritised action list
Get a free audit