Search campaigns
Intent-based keyword clusters, negative list management and high-quality ad copy.
02 · Demand capture
Google Ads
Reach the right customer at the moment of search
Google campaigns that meet customers at the exact moment they search—at the right cost.
Funnel role
Demand capture
Search · Performance Max · YouTube · Shopping
Google Ads reaches people at their moment of highest purchase intent. From keyword and search-term strategy to Performance Max asset groups, conversion values and bidding, I manage your account for profitability—with enhanced conversions and Consent Mode v2 putting measurement on solid ground.
What’s included
Google Ads — What’s included
Performance Max & Shopping
Merchant Center feed optimisation and product-level profitability segmentation.
YouTube & Demand Gen
Awareness and demand generation across video and visual inventory.
Conversion tracking
GA4, Google Tag Manager, enhanced conversions and offline conversion imports.
Bidding & budget strategy
Target ROAS / CPA strategies, seasonality adjustments and smart budget allocation.
Local campaigns
Store visits and local visibility through Google Business Profile integration.
Metrics we track
- ROAS
- CPA
- Impression share
- Quality Score
- Conversion rate
- Value / cost
What is the difference between Google Ads and SEO?
Google Ads delivers instant visibility through paid clicks; SEO compounds over time into lasting organic traffic. The most efficient setup manages both from the same keyword data.
When will I see results?
Search campaigns drive traffic from day one. Smart bidding typically needs a few weeks to learn and settle; by the end of the first month you have a clear performance picture.
Can you take over my existing account?
Yes. I start with an audit that reports wasted spend and missed opportunities, then transition gradually so performance is not disrupted.
Other services
Channels are stronger together.
Free audit
How much of your budget is actually working?
Let me review your ad accounts, website and AI visibility for free. You’ll get concrete findings and a prioritised action list.
- Ad account & tracking audit
- SEO & AI visibility check
- A prioritised action list