Objective & campaign setup
Structures built for reach, engagement, website traffic or conversions.
05 · Conversation & reputation
X Ads
Make your brand heard in the conversation
Amplify your brand where the conversation happens—for launches, events and corporate communication.
Funnel role
Conversation & reputation
Promoted posts · Video · Followers · Trends
X is where real-time news, corporate communication and public opinion happen. For launches, events, recruitment and reputation campaigns, I build X ads that reach the right people through keyword, interest and follower look-alike targeting.
What’s included
X Ads — What’s included
Trend & keyword targeting
Showing up inside the conversation, at the right moment.
Launch & event campaigns
Concentrated visibility around launches, trade fairs and events.
Corporate communication
A professional voice for employer branding, investor and stakeholder communication.
X Pixel & conversion tracking
Website event measurement and retargeting.
Brand safety
Settings and regular checks that keep you away from sensitive content.
Metrics we track
- CPM
- Engagement rate
- Video views
- CTR
- Cost per follower
- Conversions
Which brands should advertise on X?
Technology, finance, media, sports, public-sector and B2B brands do well. Organisations that need to respond quickly to the news cycle get the most from X.
How is brand safety handled?
With sensitive-category exclusions, keyword blocks and regular placement checks, I minimise the risk of your ads appearing next to unsuitable content.
How does X work with other channels?
X usually acts as the reach layer during launches and news moments; we then convert that attention through Meta and Google retargeting.
Other services
Channels are stronger together.
Free audit
How much of your budget is actually working?
Let me review your ad accounts, website and AI visibility for free. You’ll get concrete findings and a prioritised action list.
- Ad account & tracking audit
- SEO & AI visibility check
- A prioritised action list