AI visibility audit
Measuring how and how often your brand appears in AI answers to the questions that matter in your market.
07 · AI visibility
GEO
Become the brand AI recommends
Get your brand cited in answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
Funnel role
AI visibility
ChatGPT · Gemini · Perplexity · Claude · AI Overviews
People no longer just search—they ask AI. GEO (Generative Engine Optimization) is the work of making sure your brand appears accurately, as a cited source and as a recommendation, in generative AI answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. I extend a solid SEO foundation into the AI era.
What’s included
GEO — What’s included
Entity optimisation
Defining your brand clearly and consistently in the knowledge graph through schema, profiles and sources.
Citable content
Clear, structured, evidence-backed content that AI can easily summarise and cite.
Technical accessibility
AI-crawler-friendly robots rules, llms.txt, speed and clean HTML.
Third-party authority
Presence in the directories, media and comparison sources AI models trust.
Tracking & reporting
Prompt-level visibility tracking and measurement of AI-referred traffic in GA4.
Metrics we track
- AI share of voice
- Citations
- AI-referred traffic
- Brand mentions
- Sentiment
- Entity consistency
What is GEO and how is it different from SEO?
SEO aims to rank your pages in search results. GEO aims to get your brand cited and recommended in answers generated by AI models. GEO is built on a strong SEO foundation—the two work together.
How do you measure AI visibility?
I regularly test a market-specific question set across AI platforms and report your inclusion rate, position and comparison with competitors. We also track AI-referred traffic as its own channel in GA4.
Is GEO applied on this site?
Yes. This site uses structured data, an llms.txt file, open access for AI crawlers and a question-and-answer content structure.
Other services
Channels are stronger together.
Free audit
How much of your budget is actually working?
Let me review your ad accounts, website and AI visibility for free. You’ll get concrete findings and a prioritised action list.
- Ad account & tracking audit
- SEO & AI visibility check
- A prioritised action list