Creative concept & scripting
Hooks that win the first two seconds, trend adaptations and UGC formats.
03 · Discovery
TikTok Ads
Ads that speak the platform’s language
Reach young, highly engaged audiences with creatives that speak the platform’s language.
Funnel role
Discovery
In-Feed · Spark Ads · TikTok Shop · Search
On TikTok, ads that look like ads lose. With native creative concepts, creator partnerships through Spark Ads and the right optimisation events, I turn TikTok into a channel that runs from discovery to sale—backed by the TikTok Pixel and Events API.
What’s included
TikTok Ads — What’s included
Spark Ads & creator partnerships
Amplifying organic and creator posts with paid reach.
Pixel & Events API
Server-side event tracking for sharper optimisation.
Campaign structure
The right mix of Smart+ and manual campaigns, with audience and bid testing.
TikTok Shop & catalogue
Direct sales through product catalogues and shopping ads.
Creative fatigue monitoring
Rotating fresh creatives in before performance drops.
Metrics we track
- CPA
- ROAS
- Hook rate
- 6s view rate
- CTR
- CPM
Is TikTok right for every industry?
It is very strong for visual brands with broad consumer appeal. For B2B and niche sectors I recommend validating channel fit with a test budget first.
Do I need video production?
Yes—TikTok is video-first. I support scripting, shoot direction and editing; natural, phone-shot content often performs very well.
Can TikTok ads run outside Türkiye?
Yes. I run international TikTok campaigns with creative and language adapted to each target market.
Other services
Channels are stronger together.
Free audit
How much of your budget is actually working?
Let me review your ad accounts, website and AI visibility for free. You’ll get concrete findings and a prioritised action list.
- Ad account & tracking audit
- SEO & AI visibility check
- A prioritised action list